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Event Details
Op 21 december 2011 organiseert de IAB taskforce Automated Trading een ontbijsessie exclusief voor adverteerders. Bij Microsoft Advertising te Schiphol wordt een beperkte groep adverteerders de mogelijkheid geboden kennis op te doen van de nieuwe manier van display inkoop en de mogelijkheden van het gebruik van data. Meldt u zich hier aan voor een van beschikbare plaatsen.
Bent u geen adverteerder maar heeft u toch interesse? Alle niet adverteerders zullen op een wachtlijst worden geplaatst en alleen bij voldoende ruimte alsnog een definitieve bevestiging krijgen.
Automated trading van vooral display advertising heeft in landen als Amerika en Engeland een zeer positieve ontwikkeling doorstaan. Zowel de vraagzijde (adverteerders) als de aanbodzijde (uitgevers) hebben ondervonden wat de voordelen kunnen zijn. In Nederland bieden bijna alle uitgevers sinds dit jaar de mogelijkheid om campagnes te plaatsen zonder dat er fysiek bemiddeld wordt over prijs en plaatsing. Hierbij voegen adverteerders soms data toe om een campagne te verrijken. Het doel van de sessie is om aan te geven hoe dit proces precies in zijn werk gaat en wat de (on)mogelijkheden zijn van data.
Tijdens de Ontbijt Sessie op 21 December 2011 bij Microsoft Advertising te Schiphol, wordt door de net opgerichte IAB Taskforce Automated Trading een introductie gegeven op dit onderwerp. Er wordt een korte introductie gegeven op de markt en welke type organisaties een rol vervullen. Het werkproces wordt uitgebreid doorgenomen waarbij vooral wordt gekeken naar de gevolgen op campagne planning en management. De waarde van data en de nieuwe wetgeving ten aanzien van privacy komen ook aan bod. Tot slot wordt de positieve invloed dat Automated Trading kan hebben op de performance van display advertsing, toegelicht aan de hand van een case van een adverteerder die zijn ervaring deelt.
Deelname aan de sessie is gratis en exclusief voor adverteerders. De sessie start om 9:00 met een ontbijt. Voor vragen kunt u contact opnemen met Heleen Fokkema (heleenf@microsoft.com), Niels Rijerse (niels.rijerse@kpn.com) of Bjorn Brouwer (bjorn.brouwer@adnetik.com).
When & Where
Microsoft Netherlands
Evert van de Beekstraat 354
1118 CZ Schiphol
Netherlands
Wednesday, December 21, 2011 from 9:00 AM to 11:00 AM (GMT+0100)
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Hosted By
IAB Taskforce Automated Trading
